With Candy Crush, that pattern- solving strategy is core and becomes more and more challenging as the game goes on.
"The human visual system is primed for pattern detection, which is a key component of this game," Heather Kikorian, an assistant professor of psychology at the University of Wisconsin-Madison, told ABC News. It makes the time go by very quickly," she says.īut, of course, it is those social and mobile aspects built on top of an interesting and challenging puzzle-like game that has made it catch on. Kahn, like 10 million others playing on their phones, says she plays multiple times a day whether it is on her commute or at home.
Palm says the game has become a "mobile phenomena" with people checking and playing the game multiple times a day on their phones. That part can be a bit painful," Kahn said, adding that it also makes you continue to check to see if you've gotten access. "You can get more lives from Facebook, but that means having to wait for your friends to send them. You'd think that might send people away from the game, but that part has added to the excitement of the game. Once you run out you cannot advance to the next level unless you pay 99 cents or request extra lives from friends. King has engineered the game to be all about social assistance. That's just the basic social integration, though. You can log in to the game with your Facebook account and not only does that sync your game progress across devices, but it allows you to see where your Facebook friends are in the plus-300 level game on a map. It's something you can do with friends and family – that's something we see a lot of," Tommy Palm, King's Mobile Guru, told ABC News. "The core thing with Candy Crush is that it is available on multiple platforms, and. But why? What is it about this game that's really no more than a simple puzzle game that has made it so popular? It's a combination of mobile and social elements, says the makers and experts. The game, which was released for mobile phones in November 2012, has topped Zynga's Farmville 2 and other popular mobile games such as Texas HoldEm Poker, Bejeweled Blitz and Subway Sufers. According to King, the maker of the game, it's being played more than half a billion times a day on mobile just alone. In the past couple of months the mobile game has become the most popular game on Facebook and among the top apps in the Apple App Store and the Google Play Store.
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